I'll never forget the day that I first heard about Asheville. I had just landed a job at a prestigious college in Montecito, CA, and my boss said he was heading there the next day for a conference. My first thought was, where in the world is Asheville (we didn't have Google back then). And my next was, is there actually life outside of California?
Now, I'll admit this was almost 16 years ago... back before being voted the freakiest city in America by Rolling Stone Magazine. And way before Obama not only helped put Asheville on the map, but also one of my favorite rib places. And don't even get me started on your beer, dear Asheville.
But even then, Asheville was calling me. Little did I know that three months later, just like their (completely brilliant and spot on) recent ad campaigns asks, "Asheville is calling... will you answer?" I would. And I did. And we packed up the cars, and headed South.